The right website should show the intended message, focus and detail the products or services, look professional, enhance the corporate or personal image, and be easily accessible. To attain these, website designers play an imperative role in improving the efficiency of the website as a tool of communication. The designers monitor who is viewing the website, where the website will be hosted, and give an outline of the content of websites, to decide whether it is safe for viewing. The following 3 simple things can be done when developing a website:
1.) Make Use of Keywords In Your Menu:
Oftentimes when individuals create a website they forget to be creative on the whole project. What I mean here is they take their time and come up with great images, a great color scheme, a perfect layout, etc., but they follow the average website when it comes to menu titles. Maybe it’s because most web developers do not keep SEO in mind when they develop sites for whatever reason. I often see newly developed web sites that still need to be optimized after they go live.
Everybody should understand what keywords are as well as the procedure of selecting target keywords. It still surprises me how many web designers are not making use of these keywords everywhere possible. A good web designer with SEO knowledge would not do this. A useful SEO tip involves using keywords in your menu instead of the dull “About Us” or Contact” menu titles you always view. There is still a way you can have the same message for your menu topics but integrate keywords like “Contact web writers” instead of simply “Contact”. If you’re a web writer and have a resource page, make sure to title it “Web writer Resources”.
2.) Create A Google Sitemap:
It’s really quite simple; you need to create a Google sitemap if you want Google to know about all of the pages in your website quicker. By creating a Google sitemap, it allows the “Google bots” to index all of the pages and content you have developed. A sitemap is the only way the search engines can “see” all of your pages at a much faster pace.
3.) URL Keyword Optimization
Make sure you change your URL’s to the keywords you are targeting on that page. If you’ve noticed, all of our URL’s (after the .com) deal with keywords relating to that page. As a developer you can optimize your links to rank better in the search engines.